11
May
Coaching Your Brand: Part 4 - Culture
If you missed the Intro to the series, click here
How does the culture of the Patriots organization contribute to the Patriots brand? When you think of the Patriots, what is the first thing that pops into your mind? 
Super Bowls, Brady, Belichick, Dynasty, Winning. Winning, that is the culture of the Patriots organization. Other teams and players in the NFL know this. Players sign with the Patriots because they want to win and they know that they will win when the play for the Patriots. Refer back to the part in this series on Employees, the culture of the Patriots feeds the need for top talent.
How does the culture of your organization contribute to your brand? When people think of your company, what is the first thing that pops into their mind? Implementing the right culture can be challenging, changing the culture is often difficult.
As a small business grows, changing the culture is often part of the 
company’s growing pains. I think of a scene from the movie The Social Network when Facebook is hiring new employees to come out to California and Zuckerberg oversees a hacking challenge/drinking contest to see who gets the job. Do you think they still do that at Facebook today? Probably not and that is an example of the shift in the culture at Facebook.
As a small business coach and consultant, I help owners conceptualize the culture they want for their business and help them explore the internal and external impacts that their culture has.
The Patriots culture revolves around winning, how about yours?
